Importance of Social Bookmarking
Social Bookmarking is an online method of storing, organizing, sharing and searching bookmarks of selected web pages. A bookmarking site allows members to save links they have an interest in, as well as sharing them with others web users. It is a method to store, organize, search, and manage bookmarks on the web with the help of metadatas. It is actually the process of saving bookmarks to a public website and tagging them with "keywords" for sharing with others. Let us help you to setup your social bookmarking campaign.
Apart from providing SEO benefits, social book marking can be a very good marketing tool in itself. Viral marketing campaigns can be very successful using these kinds of web services since the ranking of the bookmarked links depends on the ratings by the users. SEO firms tend to count on the well known users in order to get their assertions for the web pages/services included in book marking sites. Sometimes, this might pose some risk if the service/product receives negative reviews from the authoritative users. Moreover, there is a risk of getting branded as a spammer if the users find the submitted links to be irrelevant. All this makes optimization a tricky business!
The benefits of social bookmarking are:
Instant Indexing – You will be indexed by various Search Engines within hours of getting your site bookmarked on various sites.
Natural links – If you have a really intriguing website or blog, then chances are that others will want to include a link to your site from their own site. So this will ensure plenty of one way links that have been obtained naturally.
Social Network Exposure – If your blog or site has been mentioned on various social networks by thousands of users in their profiles, then the search engines will give your blog/ site more importance while ranking it.
What you should do to be on top:
- Write interesting and useful content on your webpages.
- Use attractive, funny, interesting pictures in your blog.
- Bookmark other people's site and invite them to do the same for you.
- Have a big network of friends on these sites and request them to bookmark your pages while you do the same for them.
Just like keywords tags and the links they are attached to are indexed simultaneously by search engines. As a result, content supplied by you adds the links with the appended keywords. Thus, along with getting links from websites with heavy traffic frequency, you also get links from websites that are relevant. Once you start getting links from big book marking websites, your website will automatically get indexed by the web spiders of all major search engines.
In spite of some risks, the importance and benefits of online marketing through social book marking has proven to be phenomenal over the years.