Sky Internet Services

Importance of Social Bookmarking

Importance of Social Bookmarking

Social Bookmarking is an online method of storing, organizing, sharing and searching bookmarks of selected web pages. A bookmarking site allows members to save links they have an interest in, as well as sharing them with others web users. It is a method to store, organize, search, and manage bookmarks on the web with the help of metadatas. It is actually the process of saving bookmarks to a public website and tagging them with "keywords" for sharing with others. Let us help you to setup your social bookmarking campaign.

Social Bookmarking is now a major building block for driving to traffic to your website. If done properly you can expect to use it as an easy and inexpensive method for natural search engine referred traffic to your site. You can use it to increase your revenues from Adsense and affiliate marketing. Social Bookmarking itself has many different approaches. You should however be careful not to exaggerate it and be considered a spammer. It can also result in your being banned from the site. The key is to follow proper ethics and uprightness when you socially bookmark your site.

Apart from providing SEO benefits, social book marking can be a very good marketing tool in itself. Viral marketing campaigns can be very successful using these kinds of web services since the ranking of the bookmarked links depends on the ratings by the users. SEO firms tend to count on the well known users in order to get their assertions for the web pages/services included in book marking sites. Sometimes, this might pose some risk if the service/product receives negative reviews from the authoritative users. Moreover, there is a risk of getting branded as a spammer if the users find the submitted links to be irrelevant. All this makes optimization a tricky business!

Ask me how

Users on social bookmarking sites are enabled to bookmark the sites they like based on some related tags. Some social bookmarking sites also allow the users to vote for the sites that they like most. Websites having good content can expect to get most of the votes and visits of the members of these social bookmarking sites.

The benefits of social bookmarking are:
Instant Indexing – You will be indexed by various Search Engines within hours of getting your site bookmarked on various sites.

Natural links – If you have a really intriguing website or blog, then chances are that others will want to include a link to your site from their own site. So this will ensure plenty of one way links that have been obtained naturally.

Social Network Exposure – If your blog or site has been mentioned on various social networks by thousands of users in their profiles, then the search engines will give your blog/ site more importance while ranking it.

What you should do to be on top:

Write interesting and useful content on your webpages.
Use attractive, funny, interesting pictures in your blog.
Bookmark other people's site and invite them to do the same for you.
Have a big network of friends on these sites and request them to bookmark your pages while you do the same for them.

Higher rankings by search engines facilitate brand awareness. The primary objective behind search engine optimization is thus, to ensure better rankings, and thus, social book marking has emerged as an effective tool for providing back links and getting higher traffic, which in turn help in securing better Search Engine Rankings. Bookmarks represent links through tagging. Unlike a hierarchical structure, tagging is done through a bottom-up method, which create many broad categories to fit in the links. As a result, the users can assert the metadata adding relevance to the links. This equates the marketing appeal as a 'word of mouth' campaign, in which friends and families validate the quality of the product/service.

Just like keywords tags and the links they are attached to are indexed simultaneously by search engines. As a result, content supplied by you adds the links with the appended keywords. Thus, along with getting links from websites with heavy traffic frequency, you also get links from websites that are relevant. Once you start getting links from big book marking websites, your website will automatically get indexed by the web spiders of all major search engines.

In spite of some risks, the importance and benefits of online marketing through social book marking has proven to be phenomenal over the years.