Sky Internet Services

Search Engine Optimisation

Why is search engine optimisation important ?

The Internet is the fastest growing sales channel – The Australian Internet advertising industry is currently growing at 100%, whilst traditional media is growing at 5-10% per year.
Reducing your cost of online customer acquisition – The cost of paid search marketing through programs such as Adwords is increasing all the time and will continue to increase in Australia over the coming years.
More Targeted and Qualified Website Visitors – Research indicates that natural search engine traffic as compared to paid search traffic provides a highly qualified visitor which results in higher online sales lead conversion rates, plus increases the average amount of time a user spends on your website.

The reason for the huge growth is that the way people make decisions has fundamentally changed; and search engines are now an integral part of the research and buying process. A high search engine ranking gives your business access to new customers and markets. Search engine optimisation complements your paid search marketing efforts and increases the amount of free traffic to your website which helps your business increase the % of search engine traffic your website receives, plus can helps reduce your costs of paid search marketing.

What to do to improve your ranking?

Get a Search Engine Ranking report

Importance of Social Bookmarking

Social Bookmarking is an online method of storing, organizing, sharing and searching bookmarks of selected web pages. A bookmarking site allows members to save links they have an interest in, as well as sharing them with others web users. It is a method to store, organize, search, and manage bookmarks on the web with the help of metadatas. It is actually the process of saving bookmarks to a public website and tagging them with "keywords" for sharing with others. Let us help you to setup your social bookmarking campaign.

2 important Google ranking factors

The top two Google ranking factors are:

PageRank
Incoming Text Link Keywords

read more to learn what you MUST do to maximize the effectiveness of each element.

1. PageRank

PageRank is determined by the number and quality of links to a page. Both the quantity and quality of text links are important. Always try to get links from web pages with a PageRank rating of at least four.

Concentrate on getting as many different quality sites as possible to link to one page on your site, usually your home page. Do not spread the links to different pages. This will maximize the PageRank of your main page, plus those of the subpages.

2. Incoming Text Link Keywords