|
Web::::
The Web Identity Box
Internet Consultancy
Web site design
E-commerce
Web marketing
Usability & accessibility
Web hosting
Resources::::
Google AdWord Strategy
Why use Web Templates
The 10 principles of writing for the Web
|
Web marketing - generating site traffic
The goal of your web site should be to increase revenue, bookings and/or enquiries and this requires people visiting your site. . But web traffic in itself is of little importance unless it is targeted, qualified and measured
Drive traffic to your web site and monitor the results
We discuss web marketing in a way that is fitted around your business, we will inform you exactly what we're going to do it. We monitor the results, find out what works best for your business.
These are the topics that we get asked about the most
- Search engine optimisation
Search engine optimisation or SEO, plays a vital role in how successful your site will become.
Search engine optimisation is inherent in every web site and web page we build. This means we create each page on your site to be as optimised, relevant and targeted to its contents as possible; including the visible text and 'META' data. When done correctly, it can guarantee a good amount of consistent, ongoing traffic for free.
- Directory listings
Niche or specialty directories are excellent because the people who visit them are searching for information, products and services on specific topics, plus many other web sites rate and include the contents of these directories in their search results. We ensure you site appears in the relevant sections on the important directories, this is part of the process of every site we build.
- Pay-per-click positioning
Pay-per-click or PPC, allows you to buy a position in search engine results, useful when SEO and directory listings are not enough and the search terms are very competitive. The advantage with PPC is you only pay when someone clicks through to your site.
We manage the entire PPC campaign process for you; recommending the best key words or phrases, measuring the "clicks", tracking visitors and then analysing the conversion ratio of visitors to enquiry, so you get a clear idea of cost-effectiveness.
- Publicity & marketing ideas
- Press releases and interviews offer a good way to draw attention to your business - a new web site launch is the ideal opportunity - without incurring the high costs of advertising.
- It is imperative that your web site maintains consistency with offline marketing elements, promotions and catalogues, keep it up to date and relevant.
- Every e-mail, letter, compliment slip, receipt or invoice you send should include your web address.
- Remember, success is not just about high hit rates, but about targeting the right kind of traffic, it's better to have ten visitors a day who buy online than 10,000 indifferent ones who do nothing...
|
